Jama leads the design and implementation of our communications and engagement strategy and plans. She provides strategic leadership on external communications, brand management, content creation, ethical impact storytelling and public engagement.
Jama is a communications specialist, gender justice activist, and feminist storyteller from The Gambia. She has over 10 years of professional experience in strategic communication, community engagement and brand management. Her educational background is in Journalism and Communications Studies, and Sexual and Reproductive Rights in Africa.
Prior to joining our team, Jama was the Head of Communications and Engagement at the Medical Research Council Unit The Gambia at the London School of Hygiene and Tropical Medicine. In this role, she led the institution’s communications team to deliver effective communication plans, leading to increased brand visibility and meaningful community engagement on the institution’s scientific research. She also led outstanding risk communication and community engagement during the COVID-19 pandemic, at both institutional and national response levels. She has worked as Communications Officer at UNICEF The Gambia and at the University of The Gambia, respectively.
Jama is interested in the intersection between communication, community engagement and social change, and uses her expertise and experiences to drive her work as a feminist communications professional. She has worked extensively with non-profit, feminist organizations and movements in The Gambia and West Africa. Jama embraces the many forms of storytelling, including filmmaking and podcasting, to drive her vision to achieve personal and collective liberation.